Solutions I’m working with
Set up phase
Marketing Automation Implementation
Initial set up and optimization for platforms like HubSpot, Marketo, Salesforce Marketing Cloud, and more.
CRM Integration
Seamlessly integrating marketing automation tools with CRM systems to ensure a unified and efficient marketing and sales approach.
Data Analysis and Modeling
Proficiently analyzing customer data to create targeted, personalized marketing campaigns, increasing engagement and ROI.
Optimization phase
GDPR-compliant processes
Managing opt-in emails scenarios, preference centers and ensuring compliance with GDPR regulations.
Assets creation
Landing pages, email templates, dynamic contents – to provide a tailor made experience to customers.
Campaign Optimization and Segmentation
Optimizing campaigns and segmentation to maximize effectiveness.
Lead Nurturing and Email Campaigns
Developing automated lead nurturing workflows and email marketing campaigns to drive customer acquisition and retention.
Analytic and retention phase
Dashboard and performance metrics
Track how customers interact with your brand across different touchpoints, analyze your ROI on marketing campaigns, dashboard creation focused on KPIs that matter for your teams.
Feedback Loops
Implementing automated surveys or feedback forms to gather insights directly from customers, which can then inform future marketing and sales strategies.
Loyalty program and re-engagement strategies
Using automation to manage and communicate rewards or special offers to existing customers; targeting dormant customers with special offers or incentives to reactivate their interest or upsell some products.
Meet my partners
Noémie
Senior Marketing Automation consultant
