Senior RevOps & HubSpot consultant

I structure your data.I build your systems.

  • 9+ yearsCRM & marketing automation
  • 50+ projectsFrom startups to global enterprises
  • NowRentokil Initial
    Global MarTech team · HubSpot rollout

I turn complex business requirements into working HubSpot systems — from the first stakeholder conversation to configuration and handover.

How we can work together

Diagnose. Build.
Or join your team.

Start with the problem your team needs to solve. I can investigate it, design and implement the changes, or take on delivery alongside your team.

Built in HubSpot

Across the Hubs.
Into the details.

Lifecycle stages, routing rules, property ownership, sync conflicts and reporting definitions. These are the configuration decisions I work through with your team.

HubSpot Academy certifications

  • Revenue OperationsUntil June 2027
  • HubSpot Sales Hub Software CertificationUntil June 2027
  • Data Integrations CertificationUntil June 2027
  • HubSpot ReportingUntil June 2027
  • Service Hub SoftwareUntil June 2027
  • HubSpot Email Marketing Software CertificationUntil April 2027
View on LinkedIn ↗

Selected work

Business requirements.
Implemented.

Global MarTech, agency delivery and independent consulting: different settings for CRM implementation.

CRM & marketing automation

Excuse My Web

From client requirements to CRM configuration: data models, synchronization rules, campaign workflows and delivery coordination over nearly seven years.

See the client work →

Audits & implementation

Independent consulting

Reviewing existing setups, migrating data and implementing CRM models, synchronization rules and automation for teams with different operating needs.

See the consulting work →
More from my background
9moisetplus · Product & lifecycle →Hibox · SaaS marketing →Rooms For Roomers · Community & events →

From the people I’ve worked with

What it’s like
to work with me.

“Louis has extensive expertise in account management, combined with a strong command of marketing automation tools. He knows how to identify his clients’ needs and propose innovative, tailored solutions.”
Morgan Geldof Client · Marketing automation, 8–9 months Excerpt translated from French · June 2024
“Louis stands out for his expertise, rigour and ability to analyse complex problems and respond with innovative solutions. Committed to the quality of deliverables, he keeps up with technical and technological developments to see even the most ambitious projects through, on time.”
Nathalie Beauvais Colleague for 5 years · Excuse My Web Excerpt translated from French · June 2024
“I greatly appreciated his wide expertise in marketing automation and reporting analytics, and also his patience and comprehension when working on complex projects with multiple stakeholders.”
Ugochi A. Former manager · MarTech & reporting
“I've been working with Louis for 7 years on several complex missions for international clients. Very high level of skills — reactive, professional, efficient, and accurate. I recommend Louis 100%.”
Manuel Fetu Excuse My Web · 7 years of collaboration

Read all recommendations on LinkedIn ↗

Louis Vermeulen, RevOps consultant based in Barcelona

How I work

Direct contact.
Documented delivery.

You work directly with me. We agree the priorities, keep decisions visible and review progress with the people responsible for the process.

I document why a rule exists, what a workflow changes and how to check it. Your team can follow the reasoning and maintain the setup as requirements change.

Handover is part of the work: validation with users, documentation and time to explain the setup to whoever takes it forward.

working principle

Understand. Structure. Then automate.

Insights

Before you change
the configuration.

Three selected guides: RevOps, HubSpot operations and product updates.

View all articles

Field guide · 24 pages + worksheets
HubSpot implementation failures: read the preview

Start a conversation

What needs
to work better?

Describe the process that is causing friction, the teams involved and what needs to change. You do not need a technical brief to start the conversation.

  1. 01 I review your situation.
  2. 02 We discuss the scope and whether I can help.
  3. 03 You receive a proposal with clear next steps.

Based in Barcelona · Previously Paris and London