Louis Vermeulen — Senior HubSpot Consultant

About

Strategy meets execution

Born in France, raised in Africa, based in Barcelona for over seven years. Living across continents taught me to adapt fast, think differently, and never stop learning.

0+ years in CRM and marketing automation. 0+ projects delivered — from startups to global enterprises like Rentokil Initial, where I help deploy HubSpot across 50+ countries.

I solve the problems others avoid: messy data, broken processes, CRM architectures that don't scale. I audit systematically, redesign with clear ownership, and build systems that run without manual intervention.

I don't just configure platforms — I build systems that outlast my engagement. Clean data, clear ownership, documented processes, and teams trained to run them. That's what separates implementation from transformation.

Connect on LinkedIn →

consultant --status

$ consultant --status

locationBarcelona

alsoParis · London

experience9+ years

projects50+ delivered

availabilityaccepting clients

Marketing Automation · CRM Architecture · Data Management · Process Design · Product Development · HubSpot Expert · Marketing Automation · CRM Architecture · Data Management · Process Design · Product Development · HubSpot Expert ·

Core Platform

HubSpot Expert

HubSpot's AI layer — content creation, predictive lead scoring, smart recommendations, and copilot features embedded across every Hub. I help teams adopt Breeze where it genuinely saves time: drafting, scoring, summarizing, and routing.

The full automation stack — workflows, email campaigns, lead scoring, forms, landing pages, A/B testing, and smart content. I build demand generation engines and nurture sequences that convert leads on autopilot while giving your team complete visibility.

Pipeline architecture, deal automation, sequences, custom reporting dashboards, and forecasting. I configure Sales Hub so your reps spend time selling, not doing data entry — with automated task creation, meeting scheduling, and deal stage triggers.

The plumbing that keeps everything clean. Data sync between platforms, custom property architecture, programmable automation with custom code actions, and data quality tools that catch duplicates and inconsistencies before they become problems.

Tickets, knowledge base, customer feedback surveys, SLA management, and customer portals. I help teams scale their support operations while keeping response times low and customer satisfaction high — with automation handling the repetitive work.

Website pages, blog, custom modules, themes, and SEO recommendations — content that converts, built natively on HubSpot. I create templates and modules that marketers can edit without touching code, while keeping performance and SEO locked in.

portal-audit.sh

$ hubspot audit --portal client-demo

Scanning portal...

✓ 847 contacts analyzed

✓ 23 workflow optimizations found

✓ 12 duplicate records resolved

✓ Data quality score: 94.2%

✓ Pipeline rebuilt — 6 stages

Audit complete in 3.2s

Certifications

HubSpot Marketing SoftwareHubSpot Inbound MarketingHubSpot CMS for DevelopersHubSpot Sales SoftwareHubSpot InboundHubSpot Email MarketingHubSpot ReportingHubSpot SEO

Also experienced with

EloquaSalesforcePardotSugarCRMBrevoWordPressFigma

Services

What I do best

Data & Process Design

From data model design, cleaning, and deduplication to workflow mapping, bottleneck elimination, and priority rules that align marketing and sales. I build the data foundation and redesign the processes around it — clean pipelines, reliable reporting, and a machine that runs without manual intervention.

Portal audit depth 100%

Let's Talk Read more →

Marketing Automation & CRM

Centralizing customer data for hyper-personalization, automating repetitive tasks for operational efficiency, and boosting revenue through intelligent lead tracking, scoring, and tailored interactions across the full lifecycle — from first touch to closed deal.

Funnel automation 85%

Let's Talk Read more →

Product Development

Define, Design, Deliver. I help teams define product purpose and audience, refine prototypes through usability testing, and deliver with a strategic launch plan and ongoing iteration. From concept to market with a clear roadmap and measurable milestones.

Spec-to-launch coverage 80%

Let's Talk Read more →

Inbound Marketing

Building sustainable growth by attracting customers through valuable content that earns trust. SEO, content strategy, lead magnets, nurture sequences — a full funnel that reduces acquisition costs by targeting audiences already interested in what you offer.

Channel coverage 75%

Let's Talk Read more →

Portal audit depth 100%

Let's Talk → Read more →

Funnel automation 85%

Let's Talk → Read more →

Spec-to-launch coverage 80%

Let's Talk → Read more →

Channel coverage 75%

Let's Talk → Read more →

Portfolio

Selected work

Rentokil Initial

Global HubSpot Operations

MarTech Admin — HubSpot Global Operations

Part of the global MarTech team deploying and administering HubSpot Enterprise across 50+ countries. 360° HubSpot coverage across Sales, Service, and Marketing Hub. Running Breeze AI (Data Agent & Prospecting Agent). Enforcing GDPR compliance and data governance cross-functionally with IT, legal, and compliance teams.

HubSpot EnterpriseBreeze AISales HubService HubMarketing HubGDPR

Excuse My Web

Marketing Automation & CRM

Senior Account Manager

Managed a portfolio of international clients across Europe and the Americas. Led end-to-end project delivery for marketing automation implementations — from initial CRM audit and data architecture to workflow design, campaign execution, and performance reporting. Coordinated cross-functional teams of developers, designers, and strategists to ship complex multi-platform integrations on time.

HubSpotEloquaSalesforcePardot

9moisetplus

Product Owner

CMO & Product Owner

Owned the full product lifecycle for a parenting platform serving thousands of users. Defined product roadmap, designed the mobile app UX, built the brand identity from scratch, and drove user acquisition through organic and paid channels. Managed marketing automation pipelines with Brevo for personalized nurture sequences and retention campaigns.

BrevoProduct StrategyApp DesignUX

Louis Vermeulen Freelance

Freelance Consulting

Independent Consultant

Advising businesses on CRM architecture, marketing automation, and digital growth since 2017. Projects range from full HubSpot portal implementations to data migration, process optimization, and inbound strategy for startups and mid-market companies. Specialized in turning messy, fragmented data into clean, actionable systems that sales and marketing teams actually use.

HubSpotWordPressSEOStrategy

Rooms For Roomers

Events & Community

Co-founder

Co-founded an art and music event organization in Barcelona. Built the go-to-market strategy, managed all digital marketing channels, grew the membership base, and handled event operations from venue sourcing to ticket sales. Learned firsthand how to build community, drive engagement, and operate lean.

EventsGTM StrategySocial MediaCommunity

Hibox

SaaS Marketing

Marketing Team Lead

Led a five-member marketing team for a SaaS collaboration tool competing with Slack and Teams. Developed and executed the full inbound strategy — content marketing, SEO, conversion optimization, paid acquisition. Achieved consistent month-over-month growth in signups and reduced cost per acquisition through systematic A/B testing and funnel optimization.

SaaSInboundGoogle AdsSEOAnalytics

Testimonials

I've been working with Louis for 7 years on several complex missions for international clients. Very high level of skills — reactive, professional, efficient, and accurate. I recommend Louis 100%.

Manuel Fetu

Senior Associate, Excuse My Web

Louis is an extremely hard worker, almost always going above and beyond. I had 100% confidence that anything assigned would be done way before deadline. A self-motivated doer who constantly suggested new ideas — many of which we implemented with great results.

Spencer Coon

Investor, 2x Founder Exit — Hibox

I greatly appreciated his wide expertise in marketing automation and reporting analytics, and also his patience and comprehension when working on complex projects with multiple stakeholders.

Ugochi A.

MarTech Solutions Owner, Sodexo

Louis was a fantastic leader and partner. He went above and beyond, offering project management and critical thinking skills whenever challenges arose. He is a great asset to any team.

Isabella Motta

Writer & Coach, Netflix

Louis showed an exceptional ability to adapt to a variety of tools and platforms with impressive speed. His deep knowledge of CRM systems was a major asset. Always pleasant and professional, he created a collaborative and motivating work environment.

Quentin Moreau

Full Stack Engineer, Excuse My Web

Louis played a key role as project lead for the Push Forward Festival. His proactivity was essential in anticipating challenges, always ensuring projects ran fluidly and in perfect harmony. A great team player you can trust to deliver on time.

Laura Alonso

Senior Account Manager, Prime Insights

He is an exceptional professional in Eloqua — a fantastic collaborator who communicates clearly, listens actively, and always brings valuable insights to the table. I highly recommend Louis for any role that requires expertise in marketing automation.

Angélique Colin

Marketing Automation & e-Commerce Expert

I structure your data. I build your systems.

Strategy meets execution

HubSpot Expert

Breeze AI

Marketing Hub

Sales Hub

Operations Hub

Service Hub

CMS Hub

What I do best

Data & Process Design

Marketing Automation & CRM

Product Development

Inbound Marketing

Selected work

Rentokil Initial

Excuse My Web

9moisetplus

Louis Vermeulen Freelance

Rooms For Roomers

Hibox

Latest articles

HubSpot March 2026: What's New and What It Means for Your CRM

Marketing Automation in 2026: From Workflows to Intelligent Systems

Breeze AI in Practice: What Actually Works (And What Doesn't Yet)

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