I work on both sides of a CRM project: the business decisions that shape it and the technical work that makes it run.
English · French · Spanish — Based in Barcelona · Previously Paris and London
Independent consultant. Working internationally.
How I work
Experience across teams, markets and platforms.
With 9+ years in CRM and marketing automation, I’ve worked with startups, growing businesses and global teams. My specialization is HubSpot, with experience across Eloqua, Salesforce marketing tools and Brevo.
A sales manager may describe missed follow-ups; an admin may see conflicting workflows. I bring those views together, agree the intended behavior and trace what needs to change in the data, integration or configuration.
01 / Diagnose
Find the actual constraint.
Start with the team’s goals, data and workflows. Trace the problem before adding another tool or automation.
02 / Build
Make the rules explicit.
Agree the architecture, responsibilities and validation criteria. Implement with the teams who know the operating context.
03 / Hand over
Leave the team in control.
Document decisions, explain the system and make its maintenance part of the delivery.
Experience
From client projects to global operations.
A consulting practice shaped by implementation, account management and working inside delivery teams.
HubSpot Enterprise rollout across 50+ countries, inside the MarTech team: access rules, portal migration, pipelines, integrations and documentation for local sales, service and marketing teams.
Nearly seven years of international client delivery: data models, platform implementation, synchronization, campaigns and coordination with internal and external teams.
A broader perspective
I’ve been the client.
As CMO and Product Owner at 9moispourtoi (2021–2024), I owned the brief a CRM has to serve: acquisition, product decisions and customer data. I bring that view to every requirement. See the product work →
Describe the process that is causing friction, the teams involved and what needs to change. You do not need a technical brief to start the conversation.
