HubSpot & RevOps audit
Find why a business process breaks down in HubSpot. I trace the data, decisions and configuration behind it, then give your team a prioritized implementation plan.
← Selected work From a business problem
Louis Vermeulen Consulting
From a business problem
to a working CRM.
A consulting practice that grew from digital marketing and lead generation into CRM architecture, marketing automation and RevOps. Today, my work focuses on HubSpot, connected data and the processes teams need to run.
The work today
When the business changes,
the CRM needs to follow.
I work with teams whose systems have become difficult to trust or maintain: inconsistent data, unclear ownership, disconnected workflows or an architecture that no longer fits the business.
I turn the problem into decisions the team can agree on: which records matter, how ownership changes and what should happen at each handoff. I then implement the data model, integration rules and automation, with testing and handover.
Ways to work together
Scope the intervention
around the problem.
Where it started
A practical view
of the customer journey.
I started freelancing in 2017 after graduating from Excelia Business School, working with associations, startups and small businesses on websites, content, email campaigns and lead generation.
Those projects included WordPress, visual identity, SEO, social media and inbound marketing. They gave me a practical understanding of acquisition and the systems that support sales and marketing.
Start a conversation
What needs
to work better?
Describe the process that is causing friction, the teams involved and what needs to change. You do not need a technical brief to start the conversation.
- 01 I review your situation.
- 02 We discuss the scope and whether I can help.
- 03 You receive a proposal with clear next steps.
Based in Barcelona · Previously Paris and London