Product & development
Prepared the technical brief, coordinated development teams and worked on app design, releases, language changes and App Store / Google Play management.
← Selected work From midwife services
9moispourtoi / 9moisetplus
From midwife services
to a mobile app.
Led the repositioning of 9moispourtoi and the launch of the 9moisetplus mobile app for French-speaking expectant parents and young families living abroad.
The change
Bring the service
closer to families abroad.
The original brand offered midwife services through its founder. Following the COVID-19 crisis, the project aimed to extend access to French-speaking pregnant women and young parents living outside France.
That required a new product, a clearer positioning and the marketing and data systems to support the customer experience.
My contribution
Product, data and marketing
delivered together.
Brand & positioning
Repositioned the service around the app, developed design guidelines and redesigned the website to support the new offer.
Data & lifecycle
Structured the database and the CRM / marketing automation data model. Built welcome and transactional email workflows using SendinBlue, now Brevo.
Launch & marketing
Managed the marketing team and coordinated partnerships, social media, search campaigns, SEO and email communication around the service.
What the work brought together
Acquisition, product
and customer data.
The project connected the public-facing service with the systems behind it: app requirements, customer information, welcome communication and transactional messages.
This experience informs my CRM work today. A data model needs to support the experience people actually have with the product, and the teams responsible for delivering it.
Delivered through the project
- Product specifications and development coordination
- App design, releases and store management
- Brand guidelines and website redesign
- Customer data structure and automation workflows
- Launch marketing and team coordination
Start a conversation
What needs
to work better?
Describe the process that is causing friction, the teams involved and what needs to change. You do not need a technical brief to start the conversation.
- 01 I review your situation.
- 02 We discuss the scope and whether I can help.
- 03 You receive a proposal with clear next steps.
Based in Barcelona · Previously Paris and London