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HubSpot & RevOps expertise

Marketing automation & CRM

Lead lifecycle, segmentation, nurturing and CRM integrations designed around clear definitions and accountable owners.

Explore CRM architecture & implementation

The work behind the offer

Turn qualification rules into follow-up.

Automation needs reliable data and an agreed customer journey. I work with marketing and sales teams to connect acquisition, qualification, follow-up and reporting.

The starting point is a process your team needs to improve. The scope sets out the decisions to make, the configuration to change and how we will test it.

01

Define the lifecycle

Agree stages, qualification criteria, scoring inputs and the handoff between marketing and sales.

02

Connect the workflows

Build segmentation, nurturing and internal notifications with enrollment rules, suppression logic and exception handling.

03

Make performance visible

Connect campaign and pipeline reporting to the underlying definitions. Document the workflows and establish ownership for updates.

Start a conversation

What needs
to work better?

Describe the process that is causing friction, the teams involved and what needs to change. You do not need a technical brief to start the conversation.

  1. 01 I review your situation.
  2. 02 We discuss the scope and whether I can help.
  3. 03 You receive a proposal with clear next steps.

Based in Barcelona · Previously Paris and London