9moisetplus

Throughout the project, I played a central role in managing and coordinating various aspects, from branding to technology implementation, ensuring the successful launch and ongoing promotion of the brand’s new mobile app and services.

As the Chief Marketing Officer & Product Owner at 9moisetplus I have been involved in a comprehensive way specially on the brand redesign and repositioning as well as the launch of its new mobile app. Initially, the brand offered in-person midwife services, but after the COVID-19 crisis, the goal was to extend these services to French pregnant women and young parents living abroad.

I managed the whole kickoff for this project as well as its promotion

• Mobile App

  • Brief & tech specifications.
  • Dev teams management.
  • Mobile app design.
  • Mobile app evolution, release, and language switch.
  • Apple Store & Google Play management.

#TechnicalBrief #TeamManagement #ProductOwner #AppStore #GooglePlayStore

• Brand identity

  • Marketing positioning based on the new mobile app and its services.
  • Design guidelines.
  • Website redesign.

#WebDesign #StrategicMarketing #Wordpress

• Data management

  • Database structuration.
  • Datamodel for Marketing Automation & CRM tools.
  • Marketing Automation workflow (welcome program, transactional emails, …).

#Brevo #MarketingAutomation #LeadNurturing #Datamodel

• Digital Marketing

  • Marketing team management.
  • Digital partnerships.
  • Social Media strategy & campaigns.
  • Adwords campaigns.
  • SEO.
  • Emailing (newsletter, webinar, …).

#Adwords #SocialMedia #SEA #Emailing #PatnerManagement #TeamManagement #SEO #Semrush