Excuse My Web
Solutions I’ve worked with
Clients I’ve worked for
Solutions I’ve worked with
Clients I’ve worked for
My missions involved leveraging marketing automation and CRM tools, overseeing product development, and executing various digital projects to drive marketing and sales effectiveness.
As Senior Account Manager & Marketing Automation Consultant at Excuse My Web I was in charge of various client accounts, from startups to large international companies and even organizations. I was helping my clients realizing the importance of using data marketing to grow their business.
My areas of focus included Marketing Automation and CRM, product ownership, and digital projects. Here’s a recap of my responsibilities and the tools/platforms I worked with:
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Marketing Automation & CRM
- Implementing Marketing Automation & CRM solution based on the client’s needs: solution set up, data model design – meeting the marketing and/or commercial departments needs, field dependencies & priority rules, synchronization within the environment (Marketing Automation – CRM, external tools, website).
- Audit & optimization of existing setups: data cleaning, asset management (email, forms & landing page templates), dedicated IP address.
- GDPR and opt-in processes: preference centers, opt-in email scenario, GDPR compliant forms.
- Email campaigns & Marketing Automation workflows: sending the right message at the right time to the right contact.
- Analytics & reporting: sales/marketing KPI dashboards.
- User guides: Marketing Automation & CRM use cases.
#Eloqua #Hubspot #Salesforce #Pardot #SugarCRM #Brevo #Datamanagement
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Product Owner
- Technical brief & specifications to create digital tools/solutions such as intranet.
- Project kick off.
- Synchronization, API, priority rules with other integrated tool.
- design & dev teams management.
- Tests & verifications.
#Figma #Tailwind #Appdesign #Technicalbrief #API
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Team management
- Overseeing the team production work in order to respect deadlines and goal achievements.
- Leading internal teams on operational and technical projects.
- Managing and coordinating external providers such as dev agencies on technical projects/needs.
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Digital projects
- Webmastering.
- Social media strategies & campaigns.
- SEA campaigns.
- Inbound Marketing strategies.
#Wordpress #InboundMarketing #SocialMedia #Adscampaigns #LeadGeneration
Hager
, [Marketing Automation Specialist]
I had the pleasure of working with Louis on the administration of the Eloqua tool, and I can confidently say that he is an exceptional professional in this field. Louis consistently demonstrated a high level of expertise and dedication. He is a fantastic collaborator. Moreover, he communicates clearly, listens actively, and always brings valuable insights to the table. I highly recommend Louis for any role that requires expertise in Eloqua and marketing automation.
Spart
, [Head of growth]
I highly recommend Louis to any company seeking an exceptional Account Manager and Marketing Automation expert.
Louis has extensive expertise in account management, combined with a mastery of marketing automation tools. He not only identifies his clients' needs but also proposes innovative and tailored solutions. Always available and attentive, he provides wise advice that genuinely impacts results.
Excuse My Web
, [Senior consultant]
It was a real pleasure to collaborate with Louis, primarily because of his human qualities.Louis is very attentive, both to his colleagues and clients.
Louis also stands out for his expertise in data management, digital marketing, CRM, and marketing automation, thoroughness, and ability to analyze complex issues and respond with innovative solutions.
Sodexo
, [Global digital marketing expert]
It was a pleasure working with Louis - I greatly appreciated his wide expertise in marketing automation and reporting analytics, and also his patience and comprehension when working on complex projects with multiple stakeholders. I would recommend working with Louis without hesitation.
Excuse My Web
, [Senior Associate]
I ve been working with Louis for 7 years on several complex missions for international clients (Europe, US, Brazil, Singapore) on Marketing Automation and CRM projects.
Louis has a very high level of skills to find solutions and implement them. He is very reactive and professional.
In addition, he is very efficient and accurate. I recommend Louis 100%.
