Map the journey
Connect audience needs and acquisition channels to the information the CRM needs at each stage.
HubSpot & RevOps expertise
Connect forms, campaign data and lead capture to a CRM lifecycle, clear qualification rules and accountable follow-up.
Explore CRM architecture & implementationThe work behind the offer
My inbound background informs the CRM work: what a visitor submits, how the record is created, what communication follows and when a person should take over.
The starting point is a process your team needs to improve. The scope sets out the decisions to make, the configuration to change and how we will test it.
Connect audience needs and acquisition channels to the information the CRM needs at each stage.
Align forms, landing pages, consent preferences and campaign data with the contact model and lifecycle rules.
Define qualification, nurturing, ownership and reporting so enquiries have a clear operational next step.
Start a conversation
Describe the process that is causing friction, the teams involved and what needs to change. You do not need a technical brief to start the conversation.
Based in Barcelona · Previously Paris and London